Increase Communications and User Experience for Non-profit
Background:
One of the largest and most active Chamber of Commerce organization in Missouri
Target audience:
Business owners, top level managers, sales people, community leaders.
Challenge:
- Website Redesign
- Lack of Marketing Automation
- Database search needed for online directory
- Staff members needed to easily change Website text, graphics, add new events, update directory
- Website design should have a "wow" factor and reflect the beautiful city of Chesterfield
- Improve Website Navigation
- Improve User Experience
- Improve communication between members and staff
Solutions:
- Redesigned Website
- All-in-one system with content management, event registration, email marketing, customer relationship management, online payments, members only section, online search, directory search
- Ad that rotated when page was refreshed
- Call to action banners to increase program and service awareness
- eMail Marketing with Drip Marketing
- Searchable Members Directory
- BLOG with member interaction
Results:
- Increased Website Traffic
- Improved Website Conversion Ratio
- Improved User Experience Website experienced 150% increase in member interaction
- Revenue Stream from online ads and page sponsorship
Project included:
- Marketing Research & Analysis
- Competitive Analysis
- Marketing Strategy
- Website Redesign
- Members Only Secure Pages
- Secure registration
- In-site search
- Search Engine Optimization (SEO)
- Banner ad development
- Website Analytics
- Landing Page Optimization
- Website Conversion Optimization