Digital Marketing
Do Your Digital Marketing Results Measure Up?
Developing a digital marketing strategy involves more than getting your target audience to your site. It involves producing results.
SIDE-NOTE: On Digital Marketing vs. Internet Marketing
Digital or Internet Marketing - what term is correct? They have really come to mean the same thing. It is marketing that utilizes a digital format which usually means the Internet.
Your site visitors must take ACTION. They must either call, email, complete a form, buy something or download something. Until then, your site is not producing results.
Digital marketing includes the following:
1) Increasing traffic to your Web site:
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Social Media (Facebook, Twitter, etc)
- Blogging
- Video (YouTube)
- Advertising
- Publicity
- Promotions
- E-mail marketing
- Competitive analysis
- Site traffic analysis
2) Increasing results from Web site visitors:
- Site Usability – making the site easy to use for all visitors
- E-loyalty – creating loyalty
- Promoting Return Visits
- Creating the right message
- Converting visitors to clients
- Customer analysis
ANY site that expects to have site visitors should first develop a thorough digital marketing strategy. Getting traffic to your site is only the first step. Next, you need to make sure your site traffic is taking the desired action. Taking action is referred to as website conversion.
Our 7-Step Digital Marketing Supercharged Process©, is a proven system of developing, planning, execution and monitoring results in producing a site that is a true business and marketing tool. Most of our clients tell us that they want to take their business to "the next level". Of course the "next level" is
defined by them and is different for most people in some regards. When you boil it down it ultimately comes to increasing
sales, market share and profitability. Here's a list of what clients tell us about their previous situation: If you find yourself making similar statements we can help. Schedule your first appointment now.
We'll review your current situation and see if we are a good match for your needs.
Here's Why Most People Work with Us
When we met Brad, he was a new Global Market Development Manager at Solutia. Solutia is an international plastics
material and resin manufacturing company. Brad managed a brand called Vydyne, a nylon plastic pellet sold by the ton worldwide. These plastic pellets go into the manufacturing of a variety of products, from airplane parts to executive chairs.
Solutia is a spinoff from Monsanto and did not have a marketing department. The new spinoff left marketing up to individual global market
managers.
Meet Brad, from
Solutia, International Manufacturer
Brad's main problem was that Vydyne's website wasn't generating leads or supporting the sales staff. He also knew the site did not represent the brand and looked unimpressive. Programmers had built it without a thought for lead generation, user experience, or sales support and, most importantly, it was not globalized for international use.
ePlus Marketing competed for this project against several of the largest advertising agencies in St. Louis. Brad was impressed by our expertise, which was evident in the questions we asked. Unlike the other agencies, we gave him an approach based on return on investment. He also needed a firm that understood international digital marketing, because he had to increase sales throughout Europe and Asia, with eight main target countries, especially China. That meant the website had to go beyond simply translating the text into each country's language. Everything had to be localized and culturally customized, from colors and the types and styles of images to male and female imagery.
The results were astounding. Within a year, website traffic increased by over 120%. The site ranked on the first page of Google, Yahoo, and Baidu (China's search engine), often in the first position. Website conversion increased by over 300%, giving the sales staff more leads, and the results were far beyond Brad's expectations. Before Brad hired us, the Vydyne website and online marketing produced approximately $9,000 in gross profits a month. With our help, that grew to $900,000 a month within a year. Individual results.
Not typical or guaranteed.
“We could not have done this without all your time, dedication, work, professionalism, and overall support. To top it off, you've simply been fun to work with and are very generous and caring people.” - Brad Carmody, Solutia
With over 20 years of experience, ePlus Marketing consistently utilizes comprehensive analytical skills and creative resources to provide high value marketing exposure for their business partners. Their in-depth knowledge of internet marketing, sales lead generation, e-commerce, brand strategy and SEO coupled with their positive attitude and win-win approach to business produce outstanding results for their clients.
ePlus Marketing agency can partner to best accomplish business growth goals. They consistently help clients increase revenue and profits while reducing costs. ePlus Marketing truly provides an outstanding internet platform that produces measurable results at a very fair price. They work for companies worldwide, and not just in St. Louis, MO. 
We could not have done this without all your time, dedication, work, professionalism, and overall support. To top it off, you've simply been fun to work with and are very generous and caring people. The end product is very good. Everyone who has seen
the site has been very, very excited.
ePlus Marketing has been great to work with, and we highly recommend them. They've overdelivered with everything, and every idea they bring us has increased our business tremendously. Our overall sales increased each year. What they have done for our Prom dress sales is unbelievable! We don't have to worry or even think about what to do for marketing - it's all taken care of with ePlus Marketing.