The ePlus 7-Step Process ©
Marketing Strategy Built on Facts, Not Guesswork
Whether you work with ePlus Marketing as a Fractional CMO client, through our AI services, or on a single marketing project, the process is the same: facts first, strategy second, execution third, and measurement the whole way through.
What changes is how much of the process you need.
| If you choose | You get | Steps |
|---|---|---|
All seven steps, run continuously with your team | 1–7 | |
Research, strategy, and a prioritized plan | 1–3 | |
A fast, free start on research | 1 | |
Planning and execution built into your team's daily work | 3–4 | |
| Individual marketing services | Execution where the plan calls for it | 4 |
The Seven Steps
1. Research
Your market, competitors and customers, plus where ChatGPT, Gemini and Perplexity place you today. Decisions rest on data, not opinion.
2. Strategy
Sales and marketing aligned around the few priorities that will move revenue, from the first search to the repeat customer.
3. Planning
A prioritized plan with budget, owners and timeline. Start with the one or two moves that fit your situation, then add more as results come in.
4. Execution
Your staff, writers, designers and IT work from one plan, with checkpoints and approvals along the way. A Fractional CMO directs the work so nothing goes haywire.
5. Measure
Analytics show the quality of your traffic, what visitors do, and how AI platforms mention you.
6. Modify
Changes are based on the numbers. Test, learn and adjust.
7. Results
Progress is reviewed against the goals set in Step 1, so you always know what is working.
The Process in Action
A global manufacturer's products division used this process to build a major online sales channel. See how it worked.
Individual results. Not typical or guaranteed.
With over 20 years of experience, ePlus Marketing consistently utilizes comprehensive analytical skills and creative resources to provide high value marketing exposure for their business partners. Their in-depth knowledge of internet marketing, sales lead generation, e-commerce, brand strategy and SEO coupled with their positive attitude and win-win approach to business produce outstanding results for their clients.
ePlus Marketing agency can partner to best accomplish business growth goals. They consistently help clients increase revenue and profits while reducing costs. ePlus Marketing truly provides an outstanding internet platform that produces measurable results at a very fair price. They work for companies worldwide, and not just in St. Louis, MO. 
We could not have done this without all your time, dedication, work, professionalism, and overall support. To top it off, you've simply been fun to work with and are very generous and caring people. The end product is very good. Everyone who has seen
the site has been very, very excited.
ePlus Marketing has been great to work with, and we highly recommend them. They've overdelivered with everything, and every idea they bring us has increased our business tremendously. Our overall sales increased each year. What they have done for our Prom dress sales is unbelievable! We don't have to worry or even think about what to do for marketing - it's all taken care of with ePlus Marketing.