Global Manufacturer Increased Website Conversion by 300% in One Year
Case Study: Global Manufacturer
Solutia Background:
Manufacturer with international sales and 50 locations worldwide.
Product:
Specialty chemicals
Target Audience:
Engineers designing airplanes, cars, electronics, sporting goods, food packaging and other products using nylon plastic pellets (PA66).
Challenge:
- Website redesign
- Website globalization
- Website localization: first to China and eventually seven other countries
- Increase traffic to the website from China, the USA and Europe
- Increase leads
- Improve website navigation
- Improve user experience
- Enhance company and product image
Solution:
- Improved the website's look and feel, navigation and user experience.
- Search engine optimization (SEO) for the USA and China.
- Photo shoot of products and people to provide original photos for the website.
- Globalized website design and structure for easy localization to China and other countries in the future.
- Developed internal clickable banner ads with strong calls to action (CTAs) to guide visitors through the site and increase leads.
- Designed animated banner ads for an industry directory to increase traffic to the website.
- Enhanced website conversion with additional modifications.
Results:
- Increased website traffic by over 120%
- Improved search engine rankings on Google, Yahoo and Baidu (China's search engine)
- Increased the number and quality of leads, which produced more closed sales
- Increased website conversion by over 300%
- Grew website gross profits from approximately $9,000 a month to $900,000 a month
Individual results. Not typical or guaranteed.
Project included:
- Marketing research and analysis
- Competitive analysis
- Marketing strategy
- Website redesign
- Website globalization and localization
- Content development
- Photography
- Search engine optimization (SEO)
- Banner ad development
- Website analytics
- Landing page optimization
- Website conversion optimization
When we met Brad, he was a new Global Market Development Manager at Solutia. Solutia is an international plastics
material and resin manufacturing company. Brad managed a brand called Vydyne, a nylon plastic pellet sold by the ton worldwide. These plastic pellets go into the manufacturing of a variety of products, from airplane parts to executive chairs.
Solutia is a spinoff from Monsanto and did not have a marketing department. The new spinoff left marketing up to individual global market
managers.
Meet Brad, from
Solutia, International Manufacturer
Brad's main problem was that Vydyne's website wasn't generating leads or supporting the sales staff. He also knew the site did not represent the brand and looked unimpressive. Programmers had built it without a thought for lead generation, user experience, or sales support and, most importantly, it was not globalized for international use.
ePlus Marketing competed for this project against several of the largest advertising agencies in St. Louis. Brad was impressed by our expertise, which was evident in the questions we asked. Unlike the other agencies, we gave him an approach based on return on investment. He also needed a firm that understood international digital marketing, because he had to increase sales throughout Europe and Asia, with eight main target countries, especially China. That meant the website had to go beyond simply translating the text into each country's language. Everything had to be localized and culturally customized, from colors and the types and styles of images to male and female imagery.
The results were astounding. Within a year, website traffic increased by over 120%. The site ranked on the first page of Google, Yahoo, and Baidu (China's search engine), often in the first position. Website conversion increased by over 300%, giving the sales staff more leads, and the results were far beyond Brad's expectations. Before Brad hired us, the Vydyne website and online marketing produced approximately $9,000 in gross profits a month. With our help, that grew to $900,000 a month within a year. Individual results.
Not typical or guaranteed.
“We could not have done this without all your time, dedication, work, professionalism, and overall support. To top it off, you've simply been fun to work with and are very generous and caring people.” - Brad Carmody, Solutia
With over 20 years of experience, ePlus Marketing consistently utilizes comprehensive analytical skills and creative resources to provide high value marketing exposure for their business partners. Their in-depth knowledge of internet marketing, sales lead generation, e-commerce, brand strategy and SEO coupled with their positive attitude and win-win approach to business produce outstanding results for their clients.
ePlus Marketing agency can partner to best accomplish business growth goals. They consistently help clients increase revenue and profits while reducing costs. ePlus Marketing truly provides an outstanding internet platform that produces measurable results at a very fair price. They work for companies worldwide, and not just in St. Louis, MO. 
We could not have done this without all your time, dedication, work, professionalism, and overall support. To top it off, you've simply been fun to work with and are very generous and caring people. The end product is very good. Everyone who has seen
the site has been very, very excited.
ePlus Marketing has been great to work with, and we highly recommend them. They've overdelivered with everything, and every idea they bring us has increased our business tremendously. Our overall sales increased each year. What they have done for our Prom dress sales is unbelievable! We don't have to worry or even think about what to do for marketing - it's all taken care of with ePlus Marketing.